Hisrich, Robert D. <br/><br/>
Marketing decisions for new and mature products  planning, development, and control 
Robert D. Hisrich and Michael P. Peters. 
 - Columbus  C.E. Merrill Pub. Co.  c1984. 
 - xii, 424 p.  ill.  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>067520092X 
<br/><br/><label>LCCN: </label>83061928  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .H57 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8/02