TY  - BOOK
AU  - Kollat,David T.
AU  - Blackwell,Roger D.
AU  - Robeson,James F.
TI  - Strategic marketing
T2  - Holt, Rinehart and Winston marketing series
SN  - 003078770X
AV  - HF5415 .K585
U1  - 658.8 
PY  - 1972///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
KW  - Local
N1  - 921022; Includes bibliographical references
ER  -