Kollat, David T. <br/><br/>
Strategic marketing 
[by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson. 
 - New York  Holt, Rinehart and Winston  [1972] 
 - xi, 548 p.  illus.  25 cm. 
 - Holt, Rinehart and Winston marketing series .
<br/><br/> 921022 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>003078770X 
<br/><br/><label>LCCN: </label>76184299  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K585 
<br/><br/><label>Dewey Class. No.: </label>658.8