Kotler, Philip, <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler. 
 - 4th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1980. 
 - xi, 722 p.  ill.  24 cm. 
<br/><br/> 921022 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579759  18.95 
<br/><br/><label>LCCN: </label>79021989 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1980 
<br/><br/><label>Dewey Class. No.: </label>658.8