Kotler, Philip, <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler. 
 - 3d ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1976. 
 - xi, 529 p.  ill.  25 cm. 
<br/><br/> 921022 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579597 
<br/><br/><label>LCCN: </label>75020278 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1976 
<br/><br/><label>Dewey Class. No.: </label>658.8