Busch, Paul S. <br/><br/>
Marketing  strategic foundations 
Paul S. Busch, Michael J. Houston. 
 - Homewood, Ill.  R.D. Irwin  1985. 
 - xxii, 881, 22 p., [8] p. of plates  ill. (some col.)  24 cm. 
 - The Irwin series in marketing .
<br/><br/> 921022 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>LCCN: </label>84082022 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B7765 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8