TY - BOOK AU - Kinnear,Thomas C. AU - Bernhardt,Kenneth L. TI - Principles of marketing T2 - Scott, Foresman series in marketing SN - 0673182134 AV - HF5415 .K5227 1986 U1 - 658.8 19 PY - 1986/// CY - Glenview, Ill. PB - Scott, Foresman KW - Marketing KW - Local N1 - 921022; Includes bibliographies and indexes ER -