@book{76293,
	author = {Kinnear, Thomas C. and Bernhardt, Kenneth L.},
	title = {Principles of marketing},
	publisher = {Scott, Foresman},
	year = {c1986.},
	series = {Scott, Foresman series in marketing},
	address = {Glenview, Ill.},
	edition = {2nd ed.},
	note = {921022}
}