Krieger, Murray
Decision-making in retailing and marketing.
- New York Fairchild Publications [1969]
- xiii, 334 p. 25 cm.
Includes cases culled from Women's wear daily.
Bibliography: p. 311-318.
69012134
Marketing--Case studies.
Retail trade--Case studies.--United States
HF5415.1 / .K7
658.8/001/86