Krieger, Murray

Decision-making in retailing and marketing. - New York Fairchild Publications [1969] - xiii, 334 p. 25 cm.

Includes cases culled from Women's wear daily.

Bibliography: p. 311-318.

69012134


Marketing--Case studies.
Retail trade--Case studies.--United States

HF5415.1 / .K7

658.8/001/86