Aaker, David A. <br/><br/>
Strategic market management 
David A. Aaker. 
 - New York  Wiley  c1984. 
 - xii, 336 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471871109 (pbk.) 
<br/><br/><label>LCCN: </label>83021694  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8