Marketing cases 
[edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride. 
 - 2nd ed. 
 - Boston  Houghton Mifflin Co.  c1985. 
 - ix, 525 p.  ill.  23 cm. 
<br/><br/><label>ISBN: </label>039536289X (pbk.) 
<br/><br/><label>LCCN: </label>84082502  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29746 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8