TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
TI  - Perspectives on strategic marketing management
SN  - 0205079229 (pbk.)
AV  - HF5415.13 .P38 1983
U1  - 658.8 19
PY  - 1983///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographies
ER  -