Perspectives on strategic marketing management 
[edited by] Roger A. Kerin, Robert A. Peterson. 
 - 2nd ed. 
 - Boston  Allyn and Bacon  c1983. 
 - xiii, 483 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0205079229 (pbk.) 
<br/><br/><label>LCCN: </label>82011516 //r912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P38 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8