TY  - BOOK
AU  - Langhoff,Severin Peter
ED  - Market Research Council.
TI  - Models, measurement, and marketing
AV  - HF5415.2 .M62 1965
PY  - 1965///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing research
KW  - Local
KW  - Marketing
KW  - Mathematical models
N1  - "A special project of the Market Research Council."; "Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62."; Bibliography: p. 212-216
ER  -