Models, measurement, and marketing 
Peter Langhoff .. . [et al.]. 
 - Englewood Cliffs, NJ  Prentice-Hall  c1965. 
 - 216 p.  ill.  23 cm. 
<br/><br/> "A special project of the Market Research Council."  "Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62." 
<br/><br/>Bibliography: p. 212-216. 
<br/><br/><label>LCCN: </label>64015211  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M62 1965