TY  - BOOK
AU  - O'Dell,William F.
TI  - Marketing decision making: analytic framework and cases
PY  - 1984///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Decision making
KW  - Local
KW  - Case studies
N1  - Includes bibliographies and index
ER  -