Marketing decision making  analytic framework and cases 
William F. O'Dell ... [et al.]. 
 - 3rd ed. 
 - Cincinnati  South-Western Pub. Co.  c1984. 
 - vi, 461 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>82062290  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Decision making--Case studies.