TY  - BOOK
AU  - Oxenfeldt,Alfred Richard
TI  - Executive action in marketing
AV  - HF5415.1 .O9
U1  - 658.8 
PY  - 1966///]
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographies
ER  -