Oxenfeldt, Alfred Richard Executive action in marketing [by] Alfred R. Oxenfeldt. - Belmont, Calif. Wadsworth Pub. Co. [1966] - x, 817 p. 24 cm. Includes bibliographies. LCCN: 66012871 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.1 / .O9 Dewey Class. No.: 658.8