TY  - BOOK
AU  - Heidingsfield,Myron Samuel
AU  - Eby,Frank H.
TI  - Marketing and business research
T2  - Modern management series
PY  - 1962///
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references
ER  -