Zikmund, William G. <br/><br/>
Marketing 
William Zikmund. 
 - 2nd ed. 
 - New York  John Wiley & Sons  1986. 
 - xvi, 764 p.  col. ill. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing