Pilditch, James. <br/><br/>
Winning ways  how "winning" companies create the products we all want to buy 
James Pilditch. 
 - London  Harper & Row  1987. 
 - xii, 273 p.  ill., ports.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 261-263. 
<br/><br/><label>ISBN: </label>0063183919  £12.95 
<br/><br/><label>LCCN: </label>gb 87006280  
<br/><br/><label>Nat. Bib. No.: </label>GB87-6280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8