Bursk, Edward Collins Text and cases in marketing a scientific approach. - Englewood Cliffs, N.J. Prentice-Hall 1962. - 580 p. illus. 24 cm. Includes bibliography. LCCN: 62015413 /L Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .B776 Dewey Class. No.: 658.8