Walters, C. Glenn <br/><br/>
Consumer behavior  a decision-making approach 
C. Glenn Walteers, Blaise J. Bergiel. 
 - Cincinnati  South-Western Publishing Co.  1989. 
 - xv, 608 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior