Stanton, William J. <br/><br/>
Fundamentals of marketing 
/ William J. Stanton. 
 - 2d ed. 
 - New York  McGraw-Hill  1967. 
 - 743 p. 
<br/><br/>Includes bibliographical footnotes and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing