Peter, J. Paul. <br/><br/>
Marketing management  knowledge and skills : text, analysis, cases, plans 
J. Paul Peter, James H. Donnelly, Jr. 
 - 2nd ed. 
 - Homewood, IL  BPI/Irwin  1989. 
 - xvi, 928 p.  ill.  25 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 907-919. 
<br/><br/><label>ISBN: </label>025606668X  39.95 
<br/><br/><label>LCCN: </label>88018572  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8