TY  - BOOK
AU  - Brown,Herbert E.
AU  - Buskirk,Bruce D.
TI  - Readings & cases in direct marketing
SN  - 0844231835
AV  - HF5861 .B76 1989
PY  - 1989///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Direct marketing
KW  - Local
KW  - Advertising, Direct-mail
KW  - Marketing
N1  - Includes bibliographical references
ER  -