Brown, Herbert E. <br/><br/>
Readings & cases in direct marketing 
Herbert E. Brown, Bruce Buskirk. 
 - Lincolnwood, Ill.  NTC Business Books  c1989. 
 - xii, 334 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0844231835 
<br/><br/><label>LCCN: </label>88061140  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Advertising, Direct-mail.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5861  / .B76 1989