TY  - BOOK
AU  - Tootelian,Dennis H.
AU  - Thompson,Leete A.
AU  - Gaedeke,Ralph M.
TI  - Marketing management: cases and readings
SN  - 0876206062
AV  - HF5415.13 .M352 1980
U1  - 658.8/00973 
PY  - 1980///
CY  - Santa Monica, Calif.
PB  - Goodyear Pub. Co.
KW  - Marketing
KW  - United States
KW  - Management
KW  - Case studies
KW  - Local
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references and indexes
ER  -