Marketing management  cases and readings 
edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. 
 - Santa Monica, Calif.  Goodyear Pub. Co.  c1980. 
 - xiii, 498 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0876206062 
<br/><br/><label>LCCN: </label>79019573 //r842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.--United States<br/>Marketing--Management--Addresses, essays, lectures.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M352 1980 
<br/><br/><label>Dewey Class. No.: </label>658.8/00973