TY  - BOOK
AU  - Hughes,G.David
TI  - Marketing management: a planning approach
T2  - Addison-Wesley series in marketing
SN  - 0201030578
AV  - HF5415.13 .H83
U1  - 658.8 
PY  - 1978///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes bibliographies and index
ER  -