Hughes, G. David <br/><br/>
Marketing management  a planning approach 
G. David Hughes. 
 - Reading, Mass.  Addison-Wesley Pub. Co.  c1978. 
 - xxviii, 576 p.  ill.  25 cm. 
 - Addison-Wesley series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0201030578 
<br/><br/><label>LCCN: </label>77083036 //r842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H83 
<br/><br/><label>Dewey Class. No.: </label>658.8