Heskett, James L. <br/><br/>
Marketing 
James L. Heskett. 
 - New York  Macmillan  c1976. 
 - xiii, 610 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0023539402 
<br/><br/><label>LCCN: </label>75014257 //r86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .H42 
<br/><br/><label>Dewey Class. No.: </label>658.8