Marketing management perspectives and applications 
edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. 
 - Homewood, Ill.  R. D. Irwin  1976. 
 - xi, 433 p.  ill.  23 cm. 
<br/><br/> "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making." 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>025601843X 
<br/><br/><label>LCCN: </label>75043166 //r912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M353 
<br/><br/><label>Dewey Class. No.: </label>658.8