Marketing: a contemporary analysis 
/ Robert D. Buzzell [and others] 
 - 2d ed. 
 - New York  McGraw-Hill  [1972] 
 - xiii, 776 p.  illus. 
<br/><br/> 1964 ed. published under title: Marketing, an introductory analysis. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070094772 
<br/><br/><label>LCCN: </label>78039102 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management
<br/><br/><label>LC Class. No.: </label>HF5415  / .M296 1972 
<br/><br/><label>Dewey Class. No.: </label>658.8