TY  - BOOK
AU  - Wasson,Chester R.
TI  - Product management: product life cycles and competitive marketing strategy
AV  - HF5415.15 .W375
U1  - 658.5 
PY  - 1971///]
CY  - St. Charles, Ill.
PB  - Challenge Books
KW  - Product management
KW  - Local
KW  - Product life cycle
N1  - Published in 1974 under title: Dynamic competative strategy & product life cycles; Bibliography: p. 246-248
ER  -