Wasson, Chester R.

Product management product life cycles and competitive marketing strategy [by] Chester R. Wasson. - St. Charles, Ill. Challenge Books [1971] - ii, 252 p. illus. 21 cm.

Published in 1974 under title: Dynamic competative strategy & product life cycles.

Bibliography: p. 246-248.

77022419


Product management
Product life cycle.

HF5415.15 / .W375

658.5