TY  - BOOK
AU  - Lazer,William
AU  - Kelley,Eugene J.
TI  - Managerial marketing: perspectives and viewpoints; a source book
PY  - 1962///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographiesreferences and index
ER  -