Lazer, William <br/><br/>
Managerial marketing  perspectives and viewpoints; a source book 
/ William Lazer. 
 - Rev. edition. 
 - Homewood, Ill.  R. D. Irwin  1962. 
 - xii, 717 p.  illus. 
<br/><br/>Includes bibliographiesreferences and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.