TY - BOOK AU - Nicosia,Francesco M. ED - California. ED - California. TI - Consumer decision processes: marketing and advertising implications T2 - Prentice-Hall international series in management PY - 1966///] CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Consumer behavior KW - Local KW - Consumption (Economics) N1 - Bibliography: p. 247-272 ER -