Consumer decision processes marketing and advertising implications Nicosia, Francesco M. creator California University. School of Business Administration. California University. Survey Research Center. text bibliography nju Englewood Cliffs, N.J Prentice-Hall [1966] 1966 monographic eng
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xviii, 284 p. illus. [by] Francesco M. Nicosia. Bibliography: p. 247-272. Consumer behavior Consumption (Economics) Prentice-Hall international series in management Prentice-Hall behavioral sciences in business series 731212 20240110070213.0 93045