Nicosia, Francesco M. <br/><br/>
Consumer decision processes  marketing and advertising implications 
[by] Francesco M. Nicosia. 
 - Englewood Cliffs, N.J.  Prentice-Hall  [1966] 
 - xviii, 284 p.  illus. 
 - Prentice-Hall international series in management Prentice-Hall behavioral sciences in business series .
<br/><br/>Bibliography: p. 247-272. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumption (Economics)