TY  - BOOK
AU  - Ryans,John K.
AU  - Baker,James C.
TI  - World marketing: a multinational approach
T2  - The Wiley marketing series
PY  - 1967///]
CY  - New York
PB  - Wiley
KW  - International business enterprises
KW  - Local
KW  - Market surveys
N1  - Includes bibliographies
ER  -