TY  - BOOK
AU  - Aaker,David A.
TI  - Developing business strategies
T2  - Ronald series on marketing management
SN  - 0471871796
AV  - HD30.28 .A23 1984
U1  - 658.4/012 19
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Strategic planning
KW  - Local
N1  - Includes bibliographical references and index
ER  -