Kotler, Philip, <br/><br/>
Marketing management  analysis, planning, implementation, and control 
Philip Kotler. 
 - 6th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1988. 
 - xxi, 777 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.