Kotler, Philip, <br/><br/>
Marketing  an introduction 
Philip Kotler. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1987. 
 - xxi, 595 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.