Howard, John A. <br/><br/>
Marketing management: analysis and planning 
John A. Howard. 
 - Rev. ed. 
 - Illinois  Richard D. Irwin, Inc.  1966. 
 - xi,487 p.  ills. 
<br/><br/>Includes bibliographical footnotes and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing