Myers, James H. <br/><br/>
Marketing 
James H. Myers. 
 - New York  McGraw-Hill, Inc.  1986. 
 - 597 p.  ill. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing