TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs
T2  - McGraw-Hill series in marketing
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -