Guiltinan, Joseph P. <br/><br/>
Marketing management  strategies and programs 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 3 ed. 
 - New York  McGraw-Hill  1988. 
 - xvi, 427 p. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.